When it comes to waste removal companies, they run operative pay-per-click and social media marketing campaigns. But there are always diagnosed and solved common Google Ads issues on their advertising hard work.
Get to know some of Google AdWord’s mistakes that affect waste removal companies and learn how to solve them.
1. Not targeting the right audience
When setting up campaigns, not targeting the correct audience is the first Google Ad mistake they make. The first step is to make sure you study your audience’s interests.
2. Search and Display Campaigns
It’s important to sidestep mixing display and search network settings as it will affect your ability to improve and measure network performance. Try to separate the campaigns manually and make them equally selected by default.
3. Duplicating Campaigns
Duplicating campaigns isn’t considered a mistake, but you may create a duplicate of your campaign and make it a smart campaign. So this is the mistake, right? Smart campaigns need historical data in order to perform well. So, if you’re expecting it to work in the same way as it was before, it won’t.
4. Not Adding Negative Keywords
It’s important to add negative keywords because if you don’t you’re spending money on inappropriate keywords. What does a negative keyword do? They help block your ad from showing up for unsuitable searches. Try to include a list of negative keywords for your account before posting your ad.
5. Not Paying Attention to Keyword Match Types
The power of match types is to drive a lot of traffic to your site, particularly if the attention is on broad match type (the default choice in Google Ads). The issue with this selection is that you can attract a lot of clicks from the wrong users, and they are possibly not going to be attracted to what you have to offer.
6. No Extensions
There’s nothing worse than growing an SEO strategy, a keyword planner, a search terms report, and a campaign, and not having enough clicks. Not using ad extensions will make it hard for visitors to find the information they want. Ad Extensions have a tendency to make customers navigate to the site.
7. Using Too Many Keywords
Using a lot of keywords is one of the main mistakes that most companies make. Most companies use a lot of keywords with the intention to extend the net and attract new users. But using a lot of them means you’ll have too many ad groups. And ad groups require to create unique ads and landing pages each, which can take time and lower your budget.
You may think that some digital marketing keywords are relevant to your Google Ads campaign, but they are not. Keep in mind having a small number of keywords with high-quality performance. It’s better to be great at a few things than average all of them.
8. Not Running Tests
It really does matter where you put your ads. It influences the click-through rate (CTR) and the efficiency of your SEO. If you run a PPC or cost-per-click (CPC) campaign, study the search network on which you want waste removal clients to see your note.
One method to improve your return on investment (ROI) is A/B testing. This procedure includes comparing two equal ads on Google and seeing which one performs better. A/B testing allows you to endlessly improve your paid search ads while directing more dependable content into each group.
9. Not adding Ad Group for Your Brand
Take care you create an ad group that contains your brand keywords. If you don’t do that, other competitors may take the chance, and help ads pop up for searchers before you.
For example, when searching for a brand, you’ll notice two competitors target the same campaign brand name. To increase above this, create an ad group for your brand when rising your campaign.
10. Not Considering Ad Scheduling
Every day, waste removal companies run ads to promote business in their local area, which is a really smart move. Though, one of the biggest Google Ads mistakes is ignoring ad scheduling. Without a schedule, their ads run all day, without knowing when their audience is active and can be attracted.
Frequently, this is the result of a wasted spend, because all ads display to unqualified customers. As an alternative, companies should study reports to identify ideal times to display their ads. In this situation, they will only schedule their ads to display in the best time so their budget will last longer, and it will result in better scores.
Avoiding all these mistakes will maximize your professional waste removal marketing. Google ads can be confusing and devastating.
If you have just started a company, you’re going to make mistakes along the way. Communicating with advertising professionals makes sure that you have a well-informed guide you through the progression.