Corporate gifting is the practice of sending gifts to anyone with whom your company wishes to maintain good connections. But it is more than just giving presents.
Gifting has to be carefully thought out to elicit the preferred response from the recipients. Businesses depend on great productivity, customer loyalty, and strong relationships between partners or investors.
Customers today desire to be associated with a company that cares about the people and appreciates their hard work. Giving gifts makes us feel good and has benefits that can help your business in many ways. Here are the four reasons why you should implement corporate gifts in your business and get all those benefits.
Enhance employee loyalty
When you hear about corporate gifting, your customers are the ones that you think of first. Of course, improving customer service is a great thing, but you also need to think about your team members. Selecting thoughtful gift ideas for your employees improves their relationship with the company and makes them feel valued and appreciated.
Employees need to be recognized to put an effort and motivate themself to do a better job. Corporate gifting enhances the positive work environment and Hoppier knows why. Personalized gifts to your team members help them feel they belong to your company.
Setting up a corporate gifting strategy during important moments like birthdays or anniversaries is a great idea. Also, you can always use gifts as a way to say thank you after doing a great job on a project. You don’t need to spend much, it is the thought that counts the most.
Strengthen bonds with your customers
Improving customer experience is always a great idea and you can always find ways to enhance it. Sending gifts specially designed for loyal ones lets them know that you find them valuable and inspires them to share a positive message about your brand.
Corporate gifting in marketing can help you as well. Sending occasional gifts to influencers encourages them to become brand ambassadors for your company, share a good word, and bring new customers very quickly.
A good example is giving out ‘’remember me’’ gifts to your former clients to remind them of your brand and subtly ask them to continue doing business with you. Forming stable, long-lasting relationships will help you in your business growth.
Products that are of high quality and last long, such as key chains, leather goods, writing instruments, or table clocks with a company logo on them will give your customers a chance to have a visual reminder of your company.
Show appreciation with corporate gifts
Letting your clients know that you feel gratitude is very important. Specially designed gifts are one of the best ways to say that you are grateful to them for trusting and supporting your brand.
Don’t forget that being positive attracts positive relationships to your business. By implementing a corporate gifting strategy, you make it clear that your company cares about more than just selling and making money. If your employees are satisfied with the work environment, you will get all the benefits of a good working, motivated team.
Businesses that work efficiently and show appreciation for every good job can count on teams that are full of self-motivated people.
However, self-motivated employees tend to feel more stressed, not because you pressured them to perform better, but because they wish to deliver more than is expected of them. A personalized gift for a self-motivated team member would be a voucher for a spa day or a simple thank-you message.
Save money and time
Creating a corporate gifting strategy that fits your budget is more than possible. It’s shown that simple and practical gifts have the highest response rate and the best usability. It doesn’t need to cost much for your customers or clients to like your gift.
It’s your job to find out individual tastes and know your customers better. Having an assistant that can help you plan the gifts for clients and customers will save you time and money.
When you boost your sales growth, improve customer experience, know your team members better, and motivate them the right way, your daily projects will run much faster and save you money as well.
Final thoughts
Implementing a corporate gifting strategy brings a plethora of benefits and it doesn’t mean you need to spend a lot of money. When creating a strategy that fits your brand, don’t forget to stick to the budget and maybe even hire an assistant.
Taking care of your employees this way is an effective and sincere approach that makes them feel at home. Do this right and you will get all the benefits of corporate gifting.