For many organizations, big and small, marketing campaigns are the main way to engage with existing clients and attract new ones. Unfortunately, many business owners take a more unplanned approach, piecing together different strategies, and then hoping for the best. Starting a successful marketing campaign requires planning and putting together a sound strategy. Below are 6 key strategies that will get your marketing campaign off the ground with a bang!
1. Start with a clear goal
Before launching a marketing campaign you have a lot of planning to do. You must first decide what your primary and secondary objectives for the campaign are. You should then list out how you will measure the campaign has generated return on investment or achieved its goals. Some common objectives for marketing campaigns include: lead generation, direct sales and increased product or brand awareness.
2. Creating an audience persona
The core of an effective marketing campaign is about speaking to a specific audience with your social posts. And unless you have an instinctive idea of who your target clients really are, you will need to create audience personas.
Audience personas are a deep look at the demographics of your clients, including their interests, wants, needs, and behaviors.
3. Utilize Influencers
Social media presents an enormous opportunity for people to share their experiences, expertise, and insight. A large number of social users have been able to develop big followings that are eager and engaged to digest and share content. Marketing experts have been able to utilize these social media celebrities to increase brand awareness, promote services and products, and use the digital methodology to build brand trust and boost sales.
One of the great benefits of having influencers in your social strategy is that they are already master content creators and can be a great resource for your brand when you run into those creative roadblocks. They have been able to build their followings based on the attractive content they share on social media. Their posts, pictures, and tweets get high numbers of likes and shares.
Influencers would create unique content for your business, with a fresh perspective–a huge advantage for your business if you feel you are lacking creative content. Influencer-generated content can bring creativity back into your campaign, and will demand minimal effort on your end.
4. Size up the Competition
If you are running out of ideas to keep your marketing strategies innovatively fresh, turning to your rivals is a practical way to create engaging content.
Be careful not to copy the content of your competitors, but use their social strategies for inspiration. Your business and its rivals have similar ideal customer personas, so focus on the kind of content that is most engaging, both within your own social efforts and those of the competition.
5. Don’t neglect social SEO
Each social network has its own search engine through which its users can search for interesting content. Before you launch your marketing campaign, Make sure to come up with a list of keywords you would like to rank for socially, and then use those keywords in your campaign posts.
6. Monitor Progress
Now you have a set of goals to work towards, it is necessary to create a set of metrics by which to trace the success of your marketing approach. These metrics will be specific to the objectives you have set out. For instance, if one of your goals is to increase the influence of your company’s Twitter profile, the metric you measure your marketing strategies’ success could be the ratio of your followers and following, and the quality of your followers.
If your objective is to encourage new audiences to enter your business, you could trace how the level of new audiences in a given time period, compared with an average you will have already established. Know, some objectives will be difficult to measure than others, brand awareness and reputation might be difficult to assess unless you are a marketing expert with access to clear data for insights, but they could play a vital part in your marketing campaign.
Summing Up:
If your marketing campaigns are planned with precision and are well executed, chances are your campaign will go viral and help your brand achieve the desired feedbacks. The key elements mentioned in this blog will stop your campaign from failing and turn it into an effective and yet successful one! And you can use Nx3 Corporation’s services and solutions to help you understand what your customer responds to better.