A website is a must-have for any business these days, but there can be issues – many of which can be easily avoided with one simple step. Imagine you have purchased a great new website for your business, but your sales figures do not seem to be improving. What could be the problem?
It could be that your website is down or behaving in ways which are deterring your potential customers from purchasing. Luckily there are easy, affordable solutions to check that your website is performing as well as it should. In this article we are going to discuss eight major reasons why you should monitor your website.
You Can Evaluate Your Hosting Company
If you use a tool to monitor your website, you can evaluate whether your hosting service is giving you value for money. You cannot physically monitor your site 24 hours a day, but a tool to check if website is down can be a useful investment. Check your website’s stability by using a monitoring tool, and if you find frequent occurrences when your site is offline, you should contact your hosting provider or consider switching hosting companies. Having data to back up your complaint will give you the evidence you need to get the service you pay for. Poor hosting can affect your business’ performance, so it’s something you need to be informed about.
It Reflects on Your Brand
Imagine if a potential customer wants to check out your services online but finds that your website is unavailable. This could give the impression that your company has gone out of business or does not have the cashflow to pay for a reliable hosting service. Either way, your potential customer is likely to seek alternative companies, as the first experience they have had of your company has left them feeling underwhelmed. Remember, first impressions count so don’t fall at the first hurdle. It doesn’t matter how great your products or services are – if your website isn’t up to scratch you will lose sales.
Peace of Mind, 24 Hours a Day, 365 Days a Week
If you invest in a monitoring tool, you can rest assured that your website is up and functioning. Monitoring tools will send you an alert if your website is down, meaning you can act as and when you need to. It allows you to concentrate on growing your business or enjoying some much-deserved downtime rather than constantly checking your website is functioning. You can also analyze the data to see whether there are patterns in terms of the speed and availability of your site.
Optimize Page Loading Time
A website that loads fast will come higher up in the search engine rankings than those that load slowly. If your site isn’t optimized for speed, it can be frustrating for users and can end up losing you customers. With a rapidly diminishing attention span, customers will abandon your site if pages are taking too long to load. Videos, documents, and images can all increase loading time, so it’s important to analyze if adjustments need to be made. With web monitoring tools, you will receive data that will identify any loading time problems, allowing you to make changes to your site as necessary.
Improve User Experience
With monitoring tools, you can see your website experience through the eyes of your users. Some tools allow you to analyze the user experience from different regions in the world. This is especially useful if you are targeting particular geographic locations for custom or if you are thinking of expanding to new markets. In addition, certain tools will allow you to monitor your website’s performance on mobile devices – essential in areas where most business is done on the phone rather than at a workstation.
Improve Your Conversion Rates
When a website works seamlessly, there’s a much higher chance of a potential customer committing to a sale. Using effective monitoring tools, you can identify any issues with your site and give your business the best chance of making sales. Sites that are slow, unavailable, or contain glitches are likely to deter any potential consumer from following through with their purchase. Make sure your site is an effective tool for your business by monitoring its performance.
Identify Specific Issues
One of the main advantages of using a tool to monitor your site is that it can identify particular pages or specific functions that are not working as they should. Being able to pinpoint the exact page or function that needs attention will save you time, money, and your sanity. Trying to work out what the problem is without having precise data can be very time consuming and will cost you more in the long run. You will be able to communicate issues to your web designer effectively, meaning your site should be fixed and back up and running fast.
It’s Easy and Effective
Life is complicated enough without making even more work for yourself. Investing in software to monitor your site should be an automatic choice for any business owner. There are many solutions available on the market at competitive rates. Using a reliable tool to monitor your website’s performance and report data will allow you to focus on the more vital aspects of your business. Empower yourself and your business to perform at an optimal level by harnessing the power of web monitoring tools. It’s an investment you cannot afford to miss.
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