Best Alternative Social Media Platforms will be discussed in this article. Marketers are aware of how quickly social media is developing. There are innumerable trends to capitalize on, including the emergence of AI tools for social media, as well as algorithms to monitor and new features to comprehend.
Top 9 Alternative Social Media Platforms In 2024
In this article, you can know about Alternative Social Media Platforms
Social media platforms’ popularity can change over time for a variety of reasons, such as shifting user preferences and the introduction of new ones. To understand how quickly things may change in the social media space, all we have to do is look at the drop in users and popularity of Clubhouse and BeReal.
We’ll examine ten “alternative” social media apps in this article that you should think about incorporating into your plan. These apps can be divided into five groups:
- Apps based on images: Lemon8 & Locket Twitter substitutes: BlueSky, Mastodon, True & Threads
- Telegram’s instant messaging apps, Discord’s audio apps, and membership and professional apps – Polywork & Patreon
“The market for social networking is expected to grow to 5.4 billion users by 2025 and generate $183 billion in revenue by 2027.”
Image-based Social Media Apps
1) Lemon8
Another app that’s gaining traction is Lemon 8, which was created by TikTok founders. Lemon 8, a board-style format that combines Pinterest and Instagram, is designed for content creators that prioritize images over videos.
With over 5 million downloads on Google Play, the app is among the most popular lifestyle apps in the Apple App Store. Lemon8’s material is arranged into seven tabs that display suggested and recommended posts:
Lemon8 stands out due to its abundance of influencer endorsements and product suggestions, making it difficult to discern whether content is sponsored. There’s also a lot of text because recipes and directions can be found in the captions.
Opportunities for marketing: Lemon8 does not now have advertisements, but given its success, it may do so in the future. Currently, companies can use it to collaborate with creators to get their items featured.
2) Locket
Matt Moss developed Locket, a straightforward photo application, as a side project for his partner. Moss made the decision to release it on the Apple Store because it gained such a following among friends and relatives.
The app’s simple function is to let users watch live photos from friends and family on their iPhone’s home screen. Users can add contacts, send invitations, and then install the app’s widget on a phone. As contacts upload pictures throughout the day, the app will display their images.
Additionally, users can add pictures to a “locket,” which is automatically shared and updated on friends’ and family’s devices.
After being released on New Year’s Day in 2022, the app quickly became the most downloaded software on the App Store, with 20 million downloads. According to TechCrunch, over 1 billion photographs have been posted on Locket since its introduction.
Marketing opportunities: Although Locket is not currently focused on making money, Moss thinks that as more users upload photographs, the app may eventually create features.
3) BlueSky
Jack Dorsey, the former CEO of Twitter and co-founder of BlueSky, created the decentralized social media platform with a UI reminiscent of Twitter. It provides community moderation, federated design, and algorithmic choice. This implies that the user has complete control over the content they view and that switching servers is simple. Also check Build Meat Delivery App
The software works similarly to X/Twitter in that you may click the plus button to generate a 256-character post that includes photographs. Posts may be liked, retweeted, and responded to. They can also be reported, shared to other applications, and copied as text.
The software is currently only available via invitation, and there is a waiting list to join the beta. On the other hand, receiving a BlueSky invitation is very desirable. Some have compared the program to Twitter/X/Twitter without the nonsense!
With just 50,000 users as of right now, it’s little but worth keeping an eye on. Marketing opportunities: Since the app is invite-only, there aren’t any available at this time.
Instant Messaging Apps
4. Telegram
The cross-platform instant messaging software Telegram is hosted in the cloud. Because it provides end-to-end encryption for video phone conversations and chats, it is becoming more and more popular. It also supports group conversations, self-destructing messages, and a “Secret Chat” message function.
Nikolai and Pavel Durov, who also invented the Russian social media network VK, founded it in 2013. The goal was to compete with WhatsApp, whose main selling point is the degree of protection and anonymity it offers customers.
With 430 million downloads in 2021 & the 153 million in the first half of the 2022, Telegram has 500 million monthly active users.
One of the app’s benefits is that you can utilize it even if you misplace the other person’s phone number. Other messaging apps do not currently allow you to keep your chat history or user chat on the cloud. These components aid in the development of communities.
Opportunities for marketing – Telegram Ads let companies advertise their goods and services to customers by running sponsored messages on Telegram Channels with over a thousand subscribers. The sole elements of a Telegram Ad are the title, message, and URL, which point to the company’s Telegram channel or bot. External links are not permitted.
Audio Apps
5. Discord
Discord is an application for text, voice, and video chat that’s used for socializing and conversing with groups of people. The servers that the app employs are exclusive, invite-only areas where communities and friend groups can hang out. It also has bigger, more open forums that are focused on particular subjects like well-known video games like Fortnite and Minecraft, which is probably how it got the moniker “Slack for gamers.” Moreover, it may be connected to other well-known websites like YouTube, Twitch, and Zapier.
The app’s mission statement is to “give people the power to the create space to find belonging in their lives & the build genuine relationships the friends and communities close to the home or around the world.” It was developed in 2015 by Jason Citron and Stan Vishnevskiy.
The app’s creator claims that it has 4 billion server chat minutes every day and 150 million monthly active users.
Possibilities for marketing: Discord gives vendors the ability to advertise in communities. The secret is to build a community on a Discord server around a theme that complements or is related to your business. Avatars, video and audio chat, and user responsibilities are all included in these areas. Make sure to include photographs, GIFs, and stickers because visuals are crucial. Utilizing live events and the Partner Program are further options. Also check Apps like Klarna
Membership & Professional Apps
6. Patreon
With the Patreon membership platform, creators may offer a subscription service for their work. Therefore, creators can start their own personal Patreon page instead of creating their own website and payment gateway.
The app’s paying users are referred to as patrons, and each one of them must pay a price to access artists’ exclusive content (video production is now available). According to Patreon, there are 250,000 creators, 8 million active monthly patrons, and $3.5 billion given to creators.
Possibilities for marketing: Patreon was created primarily for creators to profit, not necessarily businesses. Nonetheless, companies are collaborating with Patreon creators via influencer marketing to start a campaign that features the Patreon audience of that creator (e.g., exclusive offers or first looks at new products).
Conclusion
These are nine excellent social apps that you might not have tried or encountered when interacting on social media. Be sure to assess your social media plan prior to utilizing a new platform. This will assist you in determining whether a social media app fits in with your target consumers and goals. Always remember that before establishing a brand presence on a social media platform, it’s best to test it out yourself.
Use social media to increase sales, leads, and exposure. Social media is an excellent location to draw in, interact with, and influence clients because there are so many eyes on them. Learn the basics and delve into social commerce, social strategy, social customer service, and much more in DMI’s accredited Social Media Marketing course to update and improve your social media abilities.
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