Getting your Search Engine Optimization techniques right is essential if you’re hoping to compete in any business. The simple fact is that you need to be using digital marketing techniques in order to reach as many customers as possible.
With over half the world’s population online this is one audience you can’t afford to ignore. But, you also need to recognize that this is a constantly changing arena. As technology rapidly improves the opportunities to find customers will also improve. If you don’t keep up with these changes then your digital marketing campaigns are likely to be ineffective.
That’s why you need to contact an SEO expert in Sydney which will ensure you’re making all the right moves to reach your target audience, including getting your SEO right.
Voice Searches
It is now more common for people to access the web via a mobile device than it is via a desktop. The logical extension of this is that people will prefer to simply voice their search, instead of typing it.
Of course, when people talk to their phones they are more likely to talk in the same way as they would to another human. In short, they’ll be using more words which means long-tailed keywords will become increasingly important.
Not only will you need to make sure your content includes these keywords, you’ need to make sure that the search engines will pick up on it and display your content.
The good news is that long-tailed keywords make it easier to be specific, helping you to rank better, even against the massive businesses that already dominate short, or simple, keyword structure.
Remember, must queries start with what, when, where, how, or which. You need to cover these options and answer the exact question the customer is asking.
Business Details
Your business listing needs to include your address, opening times, contact info, and delivery range. In addition, you need to have pricing easily visible and, ideally, good reviews of your product or service.
This will ensure your business is shown when people search as it’s increasingly common for SEO results to be sorted by locality, as well as pricing and hours.
Reviews
Spam is an ongoing issue that isn’t likely to disappear soon. The best way to counteract this in your search results and even when emailing potential customers is to include genuine reviews.
This will help you to reach customers and to stay on the right side of the search engines, especially as they try to limit spam over the coming year.
Genuine reviews will be picked up by the search engines and help to show your authenticity and relevance, improving your position in the search results.
Paid Placements
Organic traffic is great but there is little doubt that Google and other search engines are focusing more on paid local search ads. In other words, to rank for SEO you’re going to need to start including Pay Per Click in your advertising campaigns.
This also means you may see more ads displayed within your search results, you need to be aware of what you’re competing against to ensure you pay for the right keywords. It can be an effective approach f you get the keywords right, that’s one of the reasons it really does pay to get professional help.
Add Comment