Entering into the market with a brilliant product is all well and good but without sufficient buzz around your brand, you will find it difficult to generate revenue. First things first, you need to generate leads. In doing so, the aim of the game is to initiate consumer interest and enquiry into your business. Creating leads is the trickiest part. Once you have them, you can take your business to the next level by encouraging conversions.
There are two types of leads that can be generated. High-quality successful leads and uninspired waste-of-effort leads. It’s imperative to come to realise where to focus your attention to avoid ending up with a bunch of leads in the latter category. In other words, high-quality leads can almost be secured and converted into sales when you redirect ads to those who have already bitten your bait, for example. Low-quality leads would essentially draw in the attention of those who have no intention of engaging with your business.
WordPress and Lead Generation
Beyond traditional methods of lead generation, such as influencer marketing and pay per click advertising, WordPress comprises a number of features and is compatible with numerous plugins specifically designed with lead generation in mind.
The first steps towards initiating consumer interest and creating a sales pipeline are significantly simplified with WordPress. It allows you to take advantage of the rise of new online and social marketing techniques. In other words, the basic features of WordPress naturally encompass lead generation tactics. Once you have your self-hosted WordPress website, you can begin adding the complementary software, services and plugins to help convert website visitors into customers.
Of the basic requirements to your site, OptinMonster is one of the essentials. This plugin is specifically developed for lead generation and ultimately lets you create A/B test high – converting optin forms for your site without the need to hire a developer. It has been found to effectively increase conversions by up to 750%. The nicest thing about this essential plugin is that you can personalise your optin forms according to user behaviour- so you can target your offers at the best time to the right users.
Customize your optin forms in accordance with; users geographical location, the device they’re using, their previous interactions with your site, where the user is coming from, their on-page activity and mouse movements (using exit-intent technology). This is particularly useful in piquing at the interest of your users before they intend to leave your page. You can also customise the pop-up to only appear when the user decides to leave the page- as opposed to flooding the user experience with frustrating and unnecessary pop-ups.
Onto the Tactics
1: Using comments in WordPress for lead generation
Including a space for your website visitors to engage and comment is crucial for your brand-client relations, your marketing strategy and can be a powerful lead generation tool. Don’t neglect this tactic when you are trying to generate leads.
Comments can initiate and strengthen consumer interest in two main ways. One is by adding an opt-in checkbox to your comments section that adds the user to your email list to receive updates. This process doesn’t require any coding at all and can be done with a free plugin. Optin Forms is compatible with MailChimp, Aweber, ConvertKit, and more. It’s pretty clear that the user’s interest in your brand already exists given their willingness to comment on your site. So be sure to only contact them with relevant and appropriate updates for their stage in the sales funnel.
The second way comments can assist lead generation is by strategically redirecting your commentators to more information, promotional offers, or ultimately any page you think would encourage conversion. Redirect those who make comments using another free plugin- Comment Redirect.
2: Use contact forms in WordPress for lead generation
With the right targeting options, you can present forms to the right user at the right time. They’re often the most common way to generate leads in WordPress and have proven to be extremely effective. Whilst you probably do not recall a time you thoroughly enjoyed filling out a form online, there will come a time where you find yourself groaning at the screen in despair because of the never-ending, mind-numbingly boring form presented to you.
There is in fact only one right way to use forms for effective lead generation. That is, simple and easy to use forms that at the very least, do not turn customers off. Many contact form plugins for WordPress appear to be either too difficult to use or perhaps do not integrate well with your email service provider. It’s important to get this plugin right.
WPForms is a beginner friendly contact form plugin that allows you to create custom contact forms that seamlessly integrate with email providers like MailChimp, Campaign Monitor and more. Do keep in mind that over 80% of consumers browse the web on mobile devices. Do not let your contact forms slip the net. This plugin ensures that all your form creations are 100% responsive.
3: Use popups in WordPress for lead generation
Click popups are perhaps the most powerful when it comes to converting leads. That’s because they’re only activated when a visitor makes the first move and clicks on your campaign. They effectively speed up the process of getting your potential prospect converted, without having to work so hard to interest them in the first place.
Use popups to guide and navigate your user around your site. OptinMonster uses exit-intent technology to detect users mouse movement and predict the moment a user will leave your page. At this point, it will activate a popup that could encourage them to stay on the page or be redirected to a new landing page. Exit popups are proven to work. In fact, Social Media Examiner gained over 250,000 new email subscribers using exit popups from OptimMonser.
4: Create and use lead magnets in WordPress
Lead magnets, as the name suggests, attract potential customers by drawing them in. Often this is done with an incentive that marketers offer to potential customers in exchange for their contact information. The incentive could take the shape of product samples or exclusive digital downloadable content.
A good place to start is to decide what you will offer your subscribers. Once you have done so and have weighed up the monetary implications, you can begin to create your Lead Magnet and upload it to your WordPress site. Following this, create and set up your lead magnet sign up form. This is made easy with the WPForms plugin. It comes with plenty of different add-ons that let you connect your forms with other software and tools. Subscribers should be redirected to a confirmation page and you can begin to deliver your lead magnet through a welcome email.
If you haven’t already done so, build a WordPress site for your business. In today’s day and age, there is no time to neglect the internet when it comes to generating buzz around your brand. Once you’ve been found online, you can proceed with piquing at the interests of your prospects by using these lead generation tactics. From here, all you have to do is convert.
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