The modern-day we are living in requires one to be fully engaged in social media. This has become one of the most powerful tools one can use to ensure that they grow their businesses as well as connect with clients. But for you to do this, there should be a strategic plan. More so, for this strategic plan to work, you need to perform an analysis of your engagement on social media. This social media analysis will be aimed at showcasing your goals, both online and offline, target market, and competitors. It will also assess the tools you will need and the resources that you will require to conduct this analysis.
NetBase is a social media tool that helps businesses to follow up on their social media conversations. It gives an overview of how they use their social media networks and the rate at which these social media platforms generate income for them. Conducting a social media analysis won’t cost you an arm and a leg if you are adequately prepared. If your company is looking into performing such a review, below are the steps you should follow:
Have social media goals
Without these social media goals, you will lack a clear picture of what you are working towards. Before embarking on your analysis, ensure to set clear social media goals that you intend to achieve. While at this, ensure that you clearly state the objectives of the business. There are a lot of social media goals you can have. For example, by the use of social media, you can look into targeting new customers and markets.
Specify your target market
When coming up with any marketing strategies, ensure that you include your customers in the analysis. Be sure to look at the customer’s demographics, including their age and social status. Also, check on the frequency by which your target market uses social media. What percentage of your clients use social media? How often do they use social media?
Do a SWOT analysis
This is essential as it will help you to note the strengths and weaknesses of a company as well as its opportunities and threats. With this, you can identify the various areas in which your company will benefit from the analysis.
Analyze your competitors
Having a better competitive strategy will help you in assessing the level of competition on social media. Perform a background check on each competitor. How present are they in social media? How do these competitors use social media to improve their company’s profits? Check their websites, the kind of blog posts they use, among other things.
Weigh the Company’s resources
Check and outline all the resources that you will require to facilitate the analysis. Check how much time you have to be on social media before attaining what you need and the available resources. Also, check if there are people that you can appoint to take control of the social media accounts in case you do not get the chance to monitor them by yourself.
Do a thorough check on the company’s website
The company’s website is supposed to be one of those areas that would attract or send away potential clients. Look at how it is optimized. Does it give clients an easy time when browsing through it? What level of traffic are you getting on the website? Are there any landing pages? All these will help you in determining whether you can use social media to bring in more visitors to the website.
Do a social media audit
This audit will help you to assess the effectiveness of your social media analysis. For you to pull this through, create a spreadsheet. On this spreadsheet, make a list of all your social media networks and accounts. Include the website page and the owners of these platforms. This will ensure that you have a steady flow during the social media audit. Following these steps will assist you in conducting a flawless social media analysis, which will catapult your business growth.
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