YouTube is a giant in the streaming world. People can’t get enough. There is a lot of money to be made off the back of video streaming. The question is, how?
Content creators and charismatic individuals use YouTube video streaming to earn money. They do this by monetizing the content. With almost a fifth of the world’s population using YouTube, it’s no trouble generating traffic.
Because of this, many people think it’s the best platform to make money. This is not necessarily true. Another option is to use Youtube in a different way, but before learning how to start an IPTV business or launch your own OTT platform.
You already have a solid following on your YouTube channel, so what next? YouTube is a valuable platform, but alone it won’t get you to the top. There are solutions out there to grow your brand.
You have found the value in YouTube, now find the potential in the next step.
What Makes YouTube a Good Start Point for Growing Your Online Brand?
YouTube’s global online audience and influence are not in question. The possibility of making money through the site is also not in question. YouTube can help generate leads and build up a good base of followers. The VOD Streaming the site offers is a great platform for monetizing through advertisements.
This doesn’t mean you should sell videos using YouTube. If you launch an OTT Platform, you can promote using your YouTube channel but make more money in other ways.
What Are OTT and IPTV Platforms?
OTT or IPTV solutions are some of the best ways to earn revenue through your content. An OTT service provides an amplified platform to start monetizing your video content. Some of the benefits include:
- Added privacy and security
- Higher quality videos and a better streaming service
- Opportunity to convert your audience into a wider income market
- More monetization platforms make your content more profitable
- A great IPTV business opportunities for digital companies and content creators
- More advanced VOD streaming software
- Tech support around the clock
IPTV platforms offer the same benefits. The difference between the two is simply the network they are delivered on. OTT is a wider network used over the internet whereas IPTV is closed. IPTV solutions are ideal for businesses looking for a way to share information internally in a controlled environment.
How Can OTT and IPTV Platforms Make You More Money?
These platforms provide far more opportunities. Free services only take you so far before stunting your growth if you don’t move on.
It all comes down to monetization. This is the technical term for how income is generated through VOD streaming or other online activity. The more support provided for monetizing your content, the more success you can have.
Free solutions offer minimal, if any, support. OTT and IPTV solutions, however, are open for business.
Content monetization works in three main ways:
- SVOD Monetization (Subscription-based video on demand)
Subscriber-based income is not supported on most free channels. If it is, it’s hard to control. With a professional streaming platform, you can earn money for every person who subscribes. This could be to a channel or online video website. An example of this is HBO Max. The global frontrunner for the SVOD monetization model is Netflix.
- AVOD Monetization (Advertising-based video on demand)
When most streamers begin to monetize, this is how they do it. Ads are the most common money maker online. Simply put, you are compensated for promoting a brand or promoting a product during your content. This could be via ad pop-ups or video breaks during a stream. Some branded products may also pay you to mention them if you have a substantial social media presence.
Ads are the simplest earner in the video business. Because of this, you may think an OTT is superfluous. This is not true. Content creators using a professional AVOD platforms generate more ad income than those without. The reason for this
- TVOD Monetization (Transaction-based video on demand)
If you have a lot of subscribers, this is a profitable solution. This is essentially pay-per-view earning. Each view = income. OTT platforms help you generate activity around your content, leading to more views.
This type of income can be lucrative for individual streamers. If you can gather followers, you can earn money. Doing that alone isn’t easy. Using a professional platform lets you grow from the start point of a YouTube channel. The most successful YouTubers use these platforms to self-brand.
What Is Self-Branding?
The key to earning money online via YouTube or other platforms is self-branding. Your brand is who you are. Streaming online content is like selling a product. Followers are your income.
Leading social media influencers have perfected self-branding. If this is your aspiration, you must do the same thing.
Successful self-branding is showing who you are and what you have to offer. Set yourself clear goals. Understand what you need to do to achieve them. Create a strong brand identity through your online presence. Let the subscribers see why they should follow you. If you launch an OTT platform it makes all of this more achievable.
Using a professional platform gives you more control. Take control over how you organize your content. Control how your brand is perceived. Higher-quality streaming provides a better experience for your subscribers. Elevated customer experience means more credit to your name. Using OTT or IPTV platforms can only boost your success.
YouTube is a great place to start. When the success begins to take off, it’s time to take it up a notch.