Today’s businesses face a wide range of challenges in the pursuit of success. Chief among these is the fact that they must operate in such a highly competitive economy, both on and offline. Of course, when presented with such obstacles to progress, the obvious choice in the modern day is to turn to technology. Given the vast selection of powerful sales and management software available, it makes complete sense to do this.
However, while leveraging the latest software solutions is a sound idea in principle, many companies fail to actually capitalize on the full potential of the tools at their disposal. The majority of digital transformation efforts fail to achieve their goals, and this goes to show that there is a clear approach issue at hand here. In their attempts to implement new tech, many companies fail to account for what may be the single most pivotal aspect of digital transformation – the employee experience (EX).
So, how can businesses avoid falling foul of this approach issue? The key lies in a measured, employee-centric approach to digital transformation – one that is driven by digital adoption solutions.
What are digital adoption solutions?
Digital adoption solutions, or digital adoption platforms, are applications developed to help businesses make digital transformations stick. When companies are attempting to implement new software tools in the workplace, digital adoption solutions exist to help them expedite the onboarding process to help staff reach proficiency level more quickly.
These applications are equally convenient and innovative in how they work. Digital adoption platforms can integrate with other software tools, creating an intuitive visual overlay that offers dynamic guidance and help to users at critical junctures. By providing contextual advice to users in real time, digital adoption solutions allow employees to develop core competencies first as they begin to use new software.
Digital adoption solutions are unique in their impact on the employee learning process, making them essential tools for modern, technology-driven businesses.
How can digital adoption solutions power growth with EX?
By enhancing the employee experience, digital adoptions can benefit companies in a number of significant ways. The following are some ways that digital adoption solutions can bring value to employees and employers:
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Fostering alignment
When companies attempt to implement new technologies without a proper onboarding process, the employee experience suffers. No matter how powerful a particular tool is, it is little use to employees unless it is made accessible to them.
Learning curves that are too steep will drive employees to find alternative ways of tackling their responsibilities. This usually results in app sprawl, as individual staff members end up using different applications to carry out the task. This creates confusion across an organization, resulting in a stressful and chaotic employee experience that hinders productivity.
When coupled with a thoughtful onboarding strategy, a digital adoption solution helps to make the process of learning new software feel intuitive. The dynamic nature digital adoption solutions allows all employees to get up to speed as quickly as possible, regardless of their familiarity with the software. This facilitates organizational alignment, making people’s jobs easier and allowing the business to run more efficiently.
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Engaging employees
A poorly executed digital transformation can have a catastrophic effect on morale and engagement. Presenting employees with a complex new software tool and asking them to hit the ground running places unfair expectations and undue stress on them. For this reason, it’s not uncommon for organizations to experience something of an exodus after a failed digital transformation initiative.
Digital adoption solutions help to avoid such issues by making turning digital transformation into an employee-centric process. By providing ample managerial support and an adoption solution that gives staff the guidance they need exactly when they need it, companies can make employees feel valued while also getting them up to speed with the latest and greatest software.
In this sense, digital adoption solutions play an important role in driving employee engagement, which boosts performance and enables a company to achieve greater success.
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Creating a positive culture
While failing to execute digital transformations can be detrimental to a company, so too can failing to attempt them. Employees who perceive their employer as lacking ambition will quickly begin to lose motivation and consider their options elsewhere.
Implementing a digital adoption solution shows employees that their development is a priority for the company, which improves job satisfaction. This helps to create a culture of loyalty as well as one of excellence, enabling businesses to retain their best talent so that they can achieve sustained growth in the long term.
Conclusion
To achieve a meaningful level of success, modern companies must endeavor to leverage cutting-edge technologies. At the same time, they must strive to avoid the pitfalls associated with the implementation of new software tools. It can be a difficult situation to navigate, but the key is to remain focused on the employee experience. By incorporating a digital adoption solution into a well-orchestrated adoption strategy, you can create a resonant, magnetic employee experience that drives your business forward.