Maybe you’re looking to integrate a marketing or transactional email system into your existing web application, or maybe you’re a system administrator sets up an email infrastructure for your company – no matter the case, building a bulk email framework can be…complicated. And choosing the best bulk email service to help you can be even harder.
The responsibility of running your own email platform or the email platform for many businesses is no walk in the park. Daily tasks like managing your own servers, staying on top of your deliverability and IP reputation, troubleshooting system errors and limitations and so on can be very exhausting. And when a problem does occur, the expenses associated with system downtime can be crippling. This is why the best bulk email senders will send through an email service provider who covers all of these responsibilities for you from top to bottom. We are going to review some of the most important things to look for when choosing the best mass email service provider for you.
Here’s what you need to look out for while choosing a bulk email service:
- Real-Time Analytics Dashboard
Your success or failure as a bulk email sender can often be tied back to the individual performance of your email. This means you need the ability to track things like deliverability rates, bounces, blocks, spam and other metrics that help measure your email success. These metrics should all be readily available in an easy to use, an intuitive dashboard like the one shown below.
- Easy API or SMTP integration
Many email senders are looking for a quick and easy way to integrate a pre-built email platform into their existing website or application. The best bulk email software will have ready-to-go email APIs and SMTP services available. These APIs allow for easy sending, tracking and parsing email integration across many different development frameworks like .NET, Java, PHP, and others. SPF record is a TXT record that is part of a domain’s DNS (Domain Name Service). An SPF record lists all authorized hostnames / IP addresses that are permitted to send email on behalf of your domain.
- 24/7 Customer Support
Some of the more standardized email service providers have outsourced their support or built technology to take the place of good, old-fashioned person to person communication. For a customer with a unique email platform that demands a personal approach, talking to a robot is less than ideal. A good email service provider will offer quick, personalized support with professionals who have the experience to fix any type of customer problem.
Good support is a benefit that most customers don’t know about until they need it. Don’t wait until a problem occurs to figure out if you’ll be talking to a robot for the next three hours, look into what kind of support you’ll be getting ahead of time…you’ll be happy you did!
- Bounce Forwarding Feature
The best email service provider cares about your email deliverability. They go the extra step to make sure that you are getting the most from your email solution. At Pepipost, we have a built-in email suppression system that automatically adds hard email bounces and complaints to a personal suppression list. This means that if you accidentally send an email to an address that shouldn’t have received it, they will be added to a suppression list and no longer receive your email. This is just one of many tools that a good email service provider will have to help automatically improve your email deliverability without any effort.
- Free Emails and Affordable pricing plans
At Pepipost, we believe that sending emails is a basic need for every business. Hence, we make our pricing plans as affordable as possible. We provide a free trial with 30K emails free for the first month and 100 emails/month free after that, forever. The pricing plans start from $25 for 150,000 emails and you can significantly save that cost too by trying our annual pricing plans.