While many small businesses and startups are ready to invest a considerable amount of their budget in the product, promotion across the budget even without a professional team who can interpret customer data and translate it into relevant, highly engaging lead capturing ad copies. Many business owners hesitate to give PPC management responsibility to a third-party service, assuming they can do it on their own- which can be further than the truth.
While it’s okay to expect a quick on-page conversion and return on investment (ROI) through PPC or Google Ad campaigns, most small businesses end up losing more money and potential in the process of creating ineffective ad campaigns.
Businesses must invest in a professional team of Google Ads management experts instead. This article rounds up a few reasons why-
A Complete Google AdWords Audit
Starting a Google Adwords campaign for a growing business or startup can be extremely challenging, and not surprisingly, more susceptible to failure. However, it might be no exception for well-established brands launching and promoting their new products to a new group of customers- especially against the competitors breathing down their neck.
This is why marketers require to conduct a detailed audit of their Google AdWords accounts to evaluate performance, pinpoint areas of improvement, track where the budget is spent, and identify specific changes and scalability requirements, which demands a substantial amount of time and in-house expertise. A third party paid search marketing agency, on the other hand, runs a thorough Google AdWords Audit with Google Analytics and many other auditing tools to provide a detailed, insightful performance report demonstrating campaign performance breakdowns with feasible solutions.
Bonus: Read a blog post on when is a PPC campaign is right for your business?
A High-Converting Landing Page
No matter how transcendent the product or service is, at the end of the day, you will need a highly engaging landing page that resonates with the potential customers and convinces them to click on that Call-to-Action (CTA) button. In other words, your dedicated PPC landing page is what controls, increases or in many unfortunate cases decreases your conversion rate. While there is no formula or a shortcut to creating a perfect PPC landing page manual, it certainly has to appeal, relevance to the target customers, and not to mention Google’s grading system known as Quality Score.
So the targeted landing page has not included all the information designed for that specific advertising campaign but also integrated a metric system to provide you with more insights regarding your campaign performance. Only experts with hands-on experience dealing with multiple business campaigns can create relevant, informative and optimised landing pages with a clear CTA button, engaging taglines resulting in higher clickability. All the best AdWords management agencies include creating high-quality target landing pages with PPC services that perfectly bodes with your ads and boosts conversion.
Full-Understanding of the Sales Funnel
To run a successful Google ad campaign, you need to focus on ad relevance and personalisation. A PPC sales funnel is a multi-stage process that describes a buyer’s journey from finding the ad to becoming a customer. PPC sales funnel also allows you as a marketer to segment all the potential customers and quality prospects by their needs, high-buying intent, making the conversions much more profitable and long-term success. Each sale funnel stage requires a different set of PPC marketing strategies, from a wider audience to a more concentrated, segmented audience with more customised information and services.
Not having a grasp over the sales funnel only leads to failed campaigns and fruitless spending. How? Without having the full understanding, you will not even be able to figure out what kind of offers, discounts and coupons you could provide to that target audience to boost more conversions and sales. Google AdWords experts once again excel at the PPC sales funnel, having a deep understanding of buyers’ behaviour and their purchase journey at every stage, helping your business tailor exactly the ad campaign the target customers are looking for.
A Round-Up Service with the Latest PPC Trends and Benchmarks
The digital world is regularly evolving and developing fairly unpredictable methods, strategies, tools and algorithm changes. Unless you devote a significant amount of your time researching and implementing it, keeping up with the trends might be quite impossible to implement in your marketing campaign. For example, one big change in algorithm can mess up your keyword ranking.
Behind every Google ads management service, there is a dedicated team of experts constantly keeping tabs on the latest changes. This means, by signing up for a PPC management agency, you can give your undivided attention to the product or service development while having a professional team taking care of maximising sales and keeping your business ahead of the competition.
More Time Focusing On Your Core Business
Business owners and employees spend a significant amount of time handling all the business operations. While it is already a time-consuming and overwhelming process, Google Ads management, another technical and research-based marketing responsibility, takes the key focus away from the daily objective of keeping business afloat. Sure, Google Ads is an important part of your marketing campaign. Still, the efficacy only comes from Google AdWords expertise, knowledge and years of hands-on experience, which you cannot always expect from in-house employees. But, on the other hand, in-house training costs money and valuable time you could invest in another department of your business.
In situations like this, outsourcing a dedicated Google Adwords management service with proven track records does not only help you set your priority straight but also take full PPC responsibility of your business that includes a hefty amount of work in landing page creation, keywords research, performing optimisation, reporting with solid value proposition.
Final Verdict
PPC management is an integral part of your business growth plan that directly contributes to your company’s primary KPIs.
And with a solid PPC management team of experts working for your company, you don’t just aim to capture leads and quick sales; you reinforce brand awareness while having full control over your budget, establishing a long-term marketing plan and introducing newer products to your loyal customers.